Marketing Strategy

New marketing materials including product sell sheets, report templates and PowerPoint presentations.

Strategy Case Study

Client: ForecastWatch

Challenge: Our client, a forecast-accuracy analytics company, wanted to increase market awareness and generate demand for product offerings, particularly high-end customized accuracy reports.

Solution: Strategic marketing plan was developed to leverage the company’s unique position to expand into growing data analytics space. In-depth client research allowed us to craft a strong vision statement, streamline their product set and pull together a cohesive internal and external value message for employees and clients alike.

Results:

  • Updated branding & messaging strategy
  • All new sales collateral
  • Complete corporate social media overhaul
  • Effective product development life-cycle plan
  • Clearly defined press plan to amplify thought leadership efforts

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8311 Brier Creek Parkway, Suite 105-87, Raleigh, NC 27617

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