The Sales Playbook included a comprehensive sales cadence for inbound and outbound sales efforts as well as a customizable sales presentation.
Sales Case Study
Client: Baron Services
Challenge: A provider of critical weather intelligence wanted help structuring an inside sales team to sell into public safety market
Solution: We started our work from the ground and built upward, providing job descriptions, interview questions, and hiring guidelines. On-boarding materials were created, and a sales rep boot camp created. Other elements included a sales playbook, inbound and outbound cadence [emails, phone scripts, social media guidelines], Salesforce integration, value proposition presentation, customer service training, and sales management/executive consultation.
Results:
- 100% Staffing in 2 ½ months
- 45% increase SQL
- 25% Q2 Sales increase
