Sales Playbook

The Sales Playbook included a comprehensive sales cadence for inbound and outbound sales efforts as well as a customizable sales presentation.

Sales Case Study

Client: Baron Services

Challenge: A provider of critical weather intelligence wanted help structuring an inside sales team to sell into public safety market

Solution: We started our work from the ground and built upward, providing job descriptions, interview questions, and hiring guidelines. On-boarding materials were created, and a sales rep boot camp created. Other elements included a sales playbook, inbound and outbound cadence [emails, phone scripts, social media guidelines], Salesforce integration, value proposition presentation, customer service training, and sales management/executive consultation.

Results:

  • 100% Staffing in 2 ½ months
  • 45% increase SQL
  • 25% Q2 Sales increase
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