Client: Laaser911, safety services startup
Challenge:
We bring the same level of energy and creativity to small projects as we do larger assignments. Laaser911 are the creators of an award-winning 911 mobile phone location accuracy technology and, as a result, were getting great TV News coverage. The challenge was that some stories were better than others and potential clients didn’t have the time to watch all of them to see the best of what Laaser911 had to offer. With an important trade show coming up, they needed to find a way to showcase their best media moments for a looping video on the show floor.
Solution: Our editors culled down eleven news packages (30+ minutes of coverage) to create Laaser911’s first marketing video – telling their story with brevity and emotion in just over 3 minutes.
Results: 250% increase in booth traffic