Value Proposition

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Sales Case Study

Client: CP Communications

Challenge: A leading provider of live event broadcast productions recently began delivering live streaming solutions, but weren’t getting the responses they wanted. Looking for a way to make their sales pitches more engaging, they tuned to Blue Umbrella to revamp the presentations strategically and from a design perspective.

Solution: We flipped their strategy from a hardware-centric pitch to one that was more value oriented. We created a visually compelling presentation that captured the prospect’s attention with a scenario exclusive to CP Communications that illustrated how to boost their streaming video capabilities and their bottom line.


  • Increased Sales Pipeline 45%
  • Multimillion dollar sales opportunity with major broadcast station group in less than 3-months.